Because your home may well be
your largest asset, selling it is probably on the most important decisions you
will make in your life.
To better understand the home selling process, a guide has been prepared from
current industry insider reports.
Through these 27
tips you will discover how to protect and capitalize on your most
important investment reduce stress, be in control of your situation, and make
the most profit possible
1. Understand Why Your Are Selling Your Home Your motivation to sell is
the determining factor as to how you will approach the process. It affects
everything from what you set your asking price at to how much time, money and
effort you’re willing to invest in order to prepare your home for sale. For
example, if your goal is for a quick sale, this would determine one approach. If
you want to maximize your profit, the sales process might take longer thus
determining a different approach.
2. Keep the Reason(s) You are Selling to Yourself. The reason(s) you are
selling your home will affect the way you negotiate its sale. By keeping
this to yourself you don’t provide ammunition to your prospective buyers. For
example, should they learn that you must move quickly, you could be placed at a
disadvantage in the negotiation process. When asked, simply say that your
housing needs have changed. Remember, the reason(s) you are selling is only for
you to know.
3. Before Setting a Price - Do Your Homework. When you set your price,
you make buyers aware of the absolute maximum they have to pay for your home. As
a seller, you will want to get a selling price as close to the
list price as possible. If you start out by pricing too high you run the risk of
not being taken seriously by buyers and their agents and pricing too low
can result in selling for much less than you were hoping for.
Selling Your Home’s Sale Price.
If You Live in a Subdivision.- If your home is comprised of
similar or identical floor plans, built in the same period, simply look at
recent sales in your neighborhood subdivision to give you a good idea of what
your home is worth.
If You Live in An Older Neighborhood.- As neighborhoods
change over time each home may be different in minor or substantial ways.
Because of this you will probably find that there aren’t many homes truly
comparable to your own. In this case you may want to consider seeking a Realtor®
to help you with the pricing process.
If You Decide to Sell On Your Own.- A good way to establish a
value is to look at homes that have sold in your neighborhood within the
past 6 months, including those now on the market. This is how prospective buyers
will assess the worth of your home. Also a trip to City Hall can provide you
with home sale information in its public records, for most communities.
4. Do Some “Home Shopping” Yourself. The best way to learn about your
competition and discover what turns buyers off is to check out other open
houses. Note floor plans, condition, appearance, size of lot, location and other
features. Particularly note, not only the asking prices but what they are
actually selling for. Remember, if you’re serious about getting your home sold
fast, don’t price it higher than your neighbor’s.
5. When Getting an Appraisal is a Benefit. Sometimes a good appraisal can
be a benefit in marketing your home. Getting an appraisal is a good
way to let prospective buyers know that your home can be financed. However, an
appraisal does cost money, has a limited life, and there’s no guarantee you’ll
like the figure you hear.
6. Tax Assessments - What They Really Mean. Some people think that tax
assessments are a way of evaluating a home. The difficulty here is that
assessments are based on a number of criteria that may not be related to
property values, so they may not necessarily reflect your home’s true value.
7. Deciding Upon a Realtor® According to the National Association of
Realtors, nearly two thirds of time people
surveyed who sell their own homes say they wouldn’t do it again themselves.
Primary reasons included setting a price, marketing handicaps, liability
concerns, and time constraints. When deciding upon a Realtor®, consider
two or three. Be as wary of quotes that are too low as those that are too high.
All Realtors® are not the same! A professional Realtor® knows the market and has
information on past sales, current listings, a marketing plan, and will provide
their background and references. Evaluate each candidate carefully on the basis
of his or her experience, qualifications, enthusiasm and personality. Be sure
you choose someone that you trust and feel confident that they will do a good
job on your behalf. If you choose to sell on your own, you can still talk to a
Realtor®. Many are more than willing to help do-it-your-sellers with paperwork,
contracts, etc. and should problems arise, you now have someone you can readily
call upon.
8. Ensure You Have Room to Negotiate. Before settling on your asking
price make sure you leave yourself enough room in which to bargain. For
example, set your lowest and highest selling price. Then check your priorities
to know if you’ll price high to maximize your profit or price closer to market
value if you want sell quickly.
9. Appearances Do Matter – Make Them Count! Appearance is so critical
that it would be unwise to ignore this when selling your home, The look and
‘feel’ of your home will generate a greater emotional response than any other
factor. Prospective buyers react to what they see, hear feel and smell even
though you may have priced your home to
sell.
10. Invite The Honest Opinions of Others The biggest mistake you can make
at this point is to rely solely on your own judgment. Don’t be shy about seeking
the honest opinions of others. You need to be objective about your home’s good
points as well as bad. Fortunately, your Realtor® will be unabashed about
discussing what should be done to make your home more marketable.
11. Get it Spic n’ Span Clean and Fix Everything, Even If It Seems
Insignificant. Scrub, scour, tidy up, straighten, get rid of the clutter,
declare war on dust, repair squeaks, the light switch that doesn’t work, and the
tiny crack in the bathroom mirror because these can be deal-killers and you’ll
never know what turns buyers off. Remember, you’re not just competing with other
resale homes, but brand-new ones as well.
12. Allow Prospective Buyers to Visualize Themselves in Your Home. The
last thing you want prospective buyers to feel when viewing your home is that
they may be intruding into someone’s life. Avoid clutter such as too many
knick-knacks, etc.Decorate in neutral colors, like white or beige and place a
few carefully chosen items to add warmth and character. You can enhance the
attractiveness of your home with a well-placed vase of flowers or potpourri in
the bathroom. Home-decor magazines are great for tips.
13. Deal Killer Odors - Must Go! You may not realize but odd smells like
traces of food, pets and smoking odors can kill deals quickly. If prospective
buyers know you have a dog, or that you smoke, they’ll start being aware of
odors and seeing stains that may not even exist. Don't leave any clues.
14. Be a Smart Seller - Disclose Everything. Smart sellers are proactive
in disclosing all known defects to their buyers in writing. This can reduce
liability and prevent lawsuits later on.
15. It’s Better With More Prospects. When you maximize your homes
marketability, you will most likely attract more than one prospective buyer. It
is much better to have several buyers because they will compete with each other;
a single buyer will end up competing with you.
16. Keep Emotions in Check During Negotiations. Let go of the emotion
you’ve invested in your home. Be detached, using a business-like manner in your
negotiations. You’ll definitely have an advantage over those who
get caught up emotionally in the situation.
17. Learn Why Your Buyer is Motivated. The better you know your buyers
the better you can use the negotiation process to your advantage. This
allows you to control the pace and duration of the process. As a rule, buyers
are looking to purchase the best affordable property for the least amount of
money. Knowing what motivates them enables you to negotiate more effectively.
For example, does your buyer need to move quickly? Armed with this information
you are in a better position to bargain.
18. What the Buyer Can Really Pay. As soon as possible, try to learn the
amount of mortgage the buyer is qualified to carry and how much his/her
down payment is. If their offer is low, ask their Realtor® about the
buyer’s ability to pay what your home is worth.
19. When the Buyer Would Like to Close. Quite often, when buyers would
“like” to close is when they need to close. Knowledge of their deadlines for
completing negotiations again creates a negotiating advantage for you.
20. Never Sign a Deal on Your Next Home Until You Sell Your Current Home
Beware of closing on your new home while you’re still making mortgage payments
on the old one or you might end up become becoming a seller who is eager (even
desperate) for the first deal that comes along.
21. Moving Out Before You Sell Can Put You at a Disadvantage. It has been
proven that it’s more difficult
to sell a home that is vacant because it becomes forlorn looking, forgotten, no
longer an appealing sight. Buyers start
getting the message that you have another home and are probably motivated to
sell. This could cost you thousands of dollars. (This is not always the
correct situation. Have a Realtor assess your home to determine if your
home is more salable if vacant)
22. Deadlines Create A Serious Disadvantage. Don’t try to sell by a
certain date. This adds unnecessary pressure and is a serious disadvantage in
negotiations.
23. A low Offer – Don’t Take It Personally. Invariably the initial offer
is below what both you and the buyer knows he’ll pay for your property.
Don’t be upset, evaluate the offer objectively. Ensure it spells out the
offering price, sufficient deposit, amount of down payment, mortgage amount, a
closing date and any special requests. This can simply provide a starting point
from which you can negotiate.
24. Turn That Low Offer Around. You can counter a low offer or even an
offer that’s just under your asking price. This lets the buyer know that
the first offer isn’t seen as being a serious one. Now you’ll be negotiating
only with buyers with serious offers.
25. Maybe the Buyer’s Not Qualified. If you feel an offer is inadequate,
now is the time to make sure the buyer is qualified to carry the size of
mortgage the deal requires. Inquire how they arrived at their figure, and
suggest they compare your price to the prices of homes for sale in your
neighborhood.
26. Ensure the Contract is Complete. To avoid problems, ensure that all
terms, costs and responsibilities are spelled out in the contract of sale. It
should include such items as the date it was made, names of parties involved,
address of property being sold, purchase price, where deposit monies will be
held, date for loan approval, date and place of closing, type of deed, including
any contingencies that remain to be settled and what personal property is
included (or not) in the sale.
27. Resist Deviating From the Contract,. For example, if the buyer
requests a move-in prior to closing, just say no. That you’ve been advised
against it. Now is not the time to take any chances of the deal falling through.
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